Elizabeth Young Photography
Elizabeth Young Photography

Ahhh the Great British high street, there’s no place quite like it. You can pick up a banging outfit for a Saturday night, a makeup collection worthy of a professional, and nowadays you can even buy your wedding dress. While you may be dreaming of a fancy bridal boutique, high street wedding dresses are certainly worth taking a look at. From edgy high street stores like Ted Baker to stalwart wedding wear provider, Phase Eight, you’ll be surprised just how amazing the high street bridal offering is. With many stores also selling shoes and accessories, you can get your entire bridal ensemble in one place, saving you time as well as money – wedding win!

Here are our favourite places to shop for high street wedding dresses.

Ted Baker

Choose a Ted Baker wedding dress and we guarantee no one will guess you picked it up on the high street. Combining luxe fabrics with structured and high fashion designs, the Ted Baker team have absolutely smashed the British high street wedding dresses market.

Price point: £200 - £600

Our top picks: We love this traditional wedding dress alternative for off-beat brides, Olivvya Jumpsuit and this pretty skater style Elianah Dress

Lipsy at Next

Lipsy has long been our go-to for the perfect Saturday night or wedding guest dress and so it’s no surprise that they’ve aced the wedding dress market too. We love the varied designs and super-affordable price tags.

Price point: £75-£220

Our top picks: The High neck fishtail bridal maxi dress is giving us serious Meghan Markle vibes and at just £75, we’d be royally chuffed to pick up this bargain. We’re also fans of the Vanessa maxi dress, it’s a demure bridal classic.


Not only do Next stock fabulous wedding dresses within even more fabulous price tags, but they also provide flower girl dresses, bridesmaid dresses and grooms suits too! With a range of shoes and accessories also on offer, you can count Next as your one-stop high street wedding shop.

Price point: £190-£395

Our top picks: Serving up floaty beach wedding beauty, we love the ivory satin wedding dress. The strapless lace gown is also a gorgeous laidback choice.

French Connection

This high-end fashion retailer has done us proud when it comes to high street wedding dresses. The fashion-forward folks at French Connection have brought us some of the prettiest wedding dresses around and we think they’re a particularly good choice for boho brides.

Price point: £170-£295

Our top picks: We love the vintage vibe of the Emelina dress and the lacy long sleeves of the on-trend Clandre jumpsuit.

Phase Eight

A high street staple, Phase Eight has long been providing brides with affordable yet stylish high street wedding dresses. The brand also has a fabulous range of mother of the bride outfits, bridesmaid dresses and wedding guest dresses.

Price point: £199-£595

Our top picks: We’re a little bit in love with the traditional and contemporary fusion of the high neck lace Poppy dress and the on-trend off-the-shoulder Evette dress.


Monsoon boasts a slightly larger wedding dress collection than other high street stores and, as a partner of Accessorize, they also offer an unrivalled selection of shoes and accessories. Super cute flower girl dresses are another of our favourite Monsoon offerings, they’re just so adorable!

Price point: £140-£499

Our top picks: Nineties neck dresses are everywhere this season, so it’s no surprise that the sleek and sparkling Diana dress makes our cut. We’re also head over heels for the Grace Bardot short length dress.


High-end high street store Whistles stocks a delightful range of wedding dresses, jumpsuits and trouser suits with a contemporary high-fashion feel. Perfect for brides looking for a less traditional feel and who’d like to make a fashion statement on their big day.

Price point: £299-£599

Our top picks: The ruffled neck and statement back of the Guinivere wedding dress awards it a place on our favourites list along with the romantic asymmetric caped back of the Juliet dress.

Needle & Thread

Calling all girlie brides on the look out for a whimsical dress with a fashion feel! Needle & Thread boasts some of the prettiest dresses on the High Street, with ruffles and embellishment adorning most gowns in the collection, you’ll love these adorable designs. Plus, there’s plenty of pastel shades to choose from so it’s a great choice for brides looking to step away from white.

Price point: £550-£800

Our top picks: We’d feel pretty special in the ombré blush Pearl Rose Cami bridal gown and the embellished, ballerina length Bella dress is also on our wish list.


Dominating the most affordable end of the wedding dress market, ASOS may not physically be on the high street but they’re prices are just as competitive. Cheap doesn’t have to mean less quality or choice though as the ASOS collection proves. From classic looks to funky styles, you’re bound to find a dress or two you adore here.

Price point: £75-£375

Our top picks: We’re obsessed with the floaty boho style of the satin panelled flutter sleeve dress and the embroidered mesh over lace fishtail looks straight from the rails of a high end boutique for a fraction of the cost.

Browse our wedding dress galleries by silhouette, neckline and designer »